Here at Redbubble, we do more than just sling code around all day long. We’re always interested in finding out more about our users, how they interact with the website, and what it is they’re actually trying to achieve when they’re on it.
Now throw in some Arts and Crafts.
What we get out is what’s called a Noticeability Study. This is an interesting User Research/UX technique which is designed to reveal which parts of a web page users actually notice. It is also incredibly quick to run - we’ve found we can run through one of these in less than half an hour.
From this you can start to make inferences about what parts of your design are actually important (rather than the parts you think are important), or conversely if users are having trouble noticing things that are needed to achieve the goals they have on that page.